Meals by Jen Identity and Photography

A dear friend and family member asked me to create an identity for her food delivery business, started during the Covid-19 pandemic. It was important that the identity convey the idea of something homemade with love. I utilized Jen’s own handwriting for the logotype, and drew a bowl of food with hands to represent the idea of giving as well as fresh, whole ingredients. Finally I came up with the slogan “Homemade meals for busy families” to help quickly explain the business to others. I also tried my hand at some photography which is shown below.